5 Contestants. 24 hours. 1 Britbox. 1 trip to London. BBC partnered with YFM to promote its new channel, BBC Brit, to a young DStv Compact audience. The Brit-a-thon challenge was born: Five contestants had to watch the new channel over a 24-hour period in a Britbox at The Zone in Rosebank while taking part in a number of challenges. After our success at the channel launch, BBC approached us to bring the Britbox story to South Africa.
Social media was the best approach to broadcast the story live as contestants battled it out against each other and fatigue. We were entrusted to take over the BBC South Africa Twitter account for 24 hours and worked closely with the BBC team in London to ensure fans didn't miss a minute of the action and drama. This was a first for the BBC Brit brand globally.
We kept the Britbox's story alive over 24 gruelling hours: #BBCBrit trended 6th in South Africa and reached 1 053 772 people.