Winter campaign partnerships

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Challenge

NBL was looking for a way to drive awareness for the beverage portfolio in various stores. 

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Connection

We implemented a strategy that involved partnering with STIEBEL ELTRON to give away 3 x heaters to shoppers when they purchased Winter beverages. We also partnered with Cashbuild where the best campaign display in-store would get a R10 000 voucher to encourage store participation.

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Results

We saw strong growth across featured products, especially on Ellis Brown, Frisco and Five Roses. This resulted in a 2% sales growth from the previous year.

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We enabled STIEBEL ELTRON,  a high-end product producer, to achieve valuable brand awareness for their entry-level products.