Winter campaign partnerships
NBL was looking for a way to drive awareness for the beverage portfolio in various stores.
We implemented a strategy that involved partnering with STIEBEL ELTRON to give away 3 x heaters to shoppers when they purchased Winter beverages. We also partnered with Cashbuild where the best campaign display in-store would get a R10 000 voucher to encourage store participation.
We saw strong growth across featured products, especially on Ellis Brown, Frisco and Five Roses. This resulted in a 2% sales growth from the previous year.
We enabled STIEBEL ELTRON, a high-end product producer, to achieve valuable brand awareness for their entry-level products.