Hunter Launch

Challenge

Hunter, a German pet product company, was launching its first-ever kiosk store globally. South Africa had the honours of playing host to this exciting first. We got on board 3 weeks before the launch and had to find a way to penetrate the highly competitive pet market and create more awareness among pet lovers about the craftsmanship of Hunter’s products.

Connection

We implemented a dual strategy involving influencer and social media marketing. We used a social listening tool to identify five influencers who loved their pets and also had a significant social media presence on Facebook, Twitter and Instagram. Our influencers received Hunter products and shared their passion for Hunter on social media using our dedicated hashtag, #LoveHunterSA.

To further strengthen Hunter’s narrative in South Africa, we created engaging CTA content that targeted pet lovers in Johannesburg and Pretoria.

Results

Within a very short time frame we delivered impressive results:

  • Our #LoveHunterSA hashtag had a reach of over 250 000 people on Twitter

  • Twitter saw a 450% increase in mentions and received 290 630 impressions

  • Instagram had an organic reach of 300 624, 5 703 likes and 220 908 impressions

  • Facebook engagement rose by 2454% and page likes increased by an impressive 2200%.

This was all achieved with a total cost of R0.29 per engagement.

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