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I-DROP WATER

BRIEF

I-Drop Water, a social enterprise established in 2015, aims to change how drinking water is bought and sold in Africa.

 

They install water purification units in shops and sell purified water for R1 a litre. Revenue is shared with store owners, creating a network of water entrepreneurs.

WHAT WE DID

In 2016, I-Drop Water had little brand awareness and was struggling to secure consistent sales in South Africa. Consumers were sceptical of buying water in this way. They approached Langa Eleven to find a solution. Since then, they have represented South Africa on the global stage, coming third in the 2017 Chivas Venture social entrepreneurship competition.

RESULTS

Sale increase: 35%

New market generated

Global success

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