#ShotLeft2FillUp

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Challenge

South African Tourism approached us to create a strategy and content for their Sho't Left partnership with Cassper Nyovest. 

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Connection

We implemented a dual strategy that involved video content that followed the journey of Cassper to his concert Fill Up Royal Bafokeng. We created engaging social media content that shared the journey and as a CTA for fans to win a prize of a lifetime.